Monday, 19 May 2014

Is ASOS Premier Worth It?

Having just renewed my ASOS Premier subscription for the second time I thought I'd take a look at this VIP service & see if it lives up to the hype.

ASOS Premier is a subscription service offered by the online clothing store ASOS. For £9.95 a year Premier members get a range of benefits from free next day delivery to early access to sales, but is it worth it? I'm going to take a look at each of the perks individually, then discuss my experience of the service overall & hopefully it'll help you decide whether or not it's the right choice for you.

The first perk - & from my perspective, the most appealing - is free next day delivery on all orders. Now ASOS already has free standard delivery, & free next day if you spend over £100, so if you're just a casual shopper then it's maybe not worth it but I shop at ASOS pretty regularly & personally love the thrill of getting my order almost instantly. It's also great if you're looking for a last minute outfit for an event - particularly for plus size women, since high street options can be pretty limited. Next day delivery on orders under £100 is £5.95, so you only need to get two next day deliveries during the year & you've made your money back, which isn't bad, plus I haven't had a single issue with the couriers - they even give you an hour time slot in which your parcel will be delivered, so there's no hanging around all day. 

The second benefit, which is slightly linked to the first is that on top of free delivery you also get free returns collections. This means that rather than having to take any items you want to return to the post office or a Collect+ point you can register for your items to get collected by a courier. I've never personally used this service because I live just down the road from a Scotmid which provides the Collect+ service, but I can definitely see this coming in handy if you live in a rural area or aren't able to travel.

The third perk of the subscription is early access to all of ASOS' big sales. Personally, I think some of ASOS' items - particularly in the plus size section - are overpriced so the sales are a life saver, & getting early access is a pretty sweet deal. What usually happens is, 24 hours before a sale, you'll get sent a link either via email or text which allows you to preview the sale. Normally you can't actually purchase items until the next day, but it does give you a chance to eye up the offerings & add anything you're super keen on to your saved items list for later. There are also occasionally special discounts just for Premier subscribers, normally for a specific collection like Spring dresses, which can be great if you happen to get a code for something you were already looking for, although they can be a bit of a financial black hole if you're easily tempted!

The fourth bonus is the ASOS magazine, which you'll get delivered around 10 times a year. I'm not a huge fan of magazines normally: they're rarely my style, 90% of the clothes aren't available in my size, & usually they're so full of body shaming that rather than making me want to flaunt my style I'm left wanting to curl up in bed &/or burn everything to the ground. That being said, the ASOS magazine is better than most. I like the fact that there are a lot of practical styling tips - like how to wear items multiple ways - & even the editorial looks are still wearable. Yes, it's a bummer that most of the clothes shown are only available in sizes 8-18 & there are almost no plus size models featured - hence why I'll always prefer fellow bloggers for fashion inspiration - but I feel like a lot of the styling ideas are pretty universal & for most of the basic items there are plus size options available in the Curve range. The magazine isn't life-changing but it's a nice bath time read, especially when I'm feeling a bit down on my style.

The final perk is the ASOS Premier Live service. There's almost no information on what this actually is on the website, but as far as I can tell it basically entitles you to discounted tickets for events like music festivals, comedy gigs, sports & theatre. Honestly, this just isn't that appealing to me, especially as the offers seem to be provided through Last Second Tickets, which begs the question why you need the ASOS Premier membership in the first place.

As a plus size woman, ASOS is one of the few website where I can browse a range of stylish & interesting fashion choices, & when your options on the high-street are limited (or you just don't have the spoons to make the trip) having almost instant access to those items is amazing, which is why, even without the early sales access & the free returns collections, I'd still pay my £9.95 a year, because that free next day delivery is just to good to give up.

What do you think? Are you subscribed to ASOS Premier or would you consider subscribing in the future? Let me know in the comments.


  1. Been a loyal subscriber for three years now, couldn't do without it!

  2. Very interesting but I think it is available only for uk inhabitants, isn't it? :)

    1. It looks like that's the case I'm afraid! According to the ASOS Premier FAQ, ASOS Premier is available to "all mainland UK customers (excluding Northern Ireland)" although I'd be interested to know what offers are available in the other countries where ASOS operates.

    2. its available in USA as well.

    3. So it is!

      It's a lot more expensive though ($29 vs. £9.95) & the only difference seems to be the 3 month membership to UPS MyChoice, which doesn't look that great to me. Any US citizens want to chime in on how good a deal it is?


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