Sunday, 26 October 2014

Review: No. 7's Beautifully Matte Foundation



Today's post is going to be an in-depth look at No. 7's Beautifully Matte Foundation. As I explained in my Mini Autumn Beauty Haul post I don't have a lot of experience with No. 7's makeup as it tends to be outside my price range, but with a couple of Boots vouchers to spend I decided to splash out. 

The foundation usually retails for £13.50, but it seems like Boots constantly has some kind of offer on No. 7 products meaning you can usually get a deal, even if it's just buy one get one half price. Obviously this is nowhere near the designer end of the market, but it is around double the price of most high-street foundations, so I was keen to see if it was worth the extra money.

As you can see above the packaging is really beautiful. The outer box is a metallic gunmetal colour with really clear white text. The shade is also clearly displayed on a sticker on top of the box, meaning you shouldn't have any problems with accidentally picking up the wrong one. There's also a great range of really light shades, although (predictably) fewer options if your skin is darker.

Inside the box is a frosted plastic tube containing the foundation itself. I really like the frosted-style as it makes it feel more high-end without any of the inconvenience of an actual glass bottle. Both the pump (yes, no fiddling about with spatulas!) & the lid are a slightly metallic black which again is nice & classic, although it can start to look a bit messy once you get foundation on it.

You get 30ml of product which is fairly standard for a foundation but because of the compressed bottle style, the foundation compartment shrinks as you use up the product, which should hypothetically mean less wastage.


The consistency is fairly thick and creamy, as you'd expect from a full-coverage foundation, but it's blends in flawlessly. I've been applying it using my Real Techniques Buffing Brush, & it gives a great finish, despite my brush being well-worn & due for replacement. The only slight issue I've found is with it sinking into the fine lines beneath my eyes, so you'll want to take care not apply too much around the eye area & make sure you set it well with a long lasting powder.

1. bare faced // 2. one layer of foundation // 3. foundation plus concealer // 4. full face of makeup

The coverage is genuinely fantastic - as you can see in the first photo I have pretty severe acne as well as a lot of redness which the foundation covers almost instantly. It also sets well, meaning any products placed on top should wear well throughout the day. Is it light-weight? Not really, but then what do you expect from a full coverage foundation? I probably wouldn't recommend this for Summer, but for Autumn/Winter the richer formula is absolutely perfect. 

The packaging promises an "all day shine free look" & it certainly has a beautiful velvety finish when first applied, but I definitely find myself getting shiny throughout the day. That being said, my skin is naturally super oily so you may find that if you're less prone to oiliness it'll stay matte for far longer. On the bright side, I find it touches up relatively well - almost as though the oil simply sits on top of the foundation, leaving the actual base intact - so after a quick blot & a swipe of powder you should be good to go, & the fact that it's not completely matte means it doesn't look unnatural when you first apply either.

I'm over the moon to have discovered No. 7's Beautifully Matte Foundation & it's definitely a new Autumn/Winter staple for me. While those with clear skin may find the formula a little heavy, it's a great full-coverage foundation, and - because of the thicker consistency - should suit both oily and dry skin.

Have you tried the Beautifully Matte foundation & if so, what did you think? Let me know in the comments below.

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